About Us

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 A leader in the field of market research and one of the few female CEOs in the industry, Anne E. Beall is the author of Strategic Market Research: A Guide to Conducting Research that Drives Businesses, (now in its 4th edition), and several other books. She has also been published in noted journals and has been interviewed by NBC, NPR, and WGN. Anne E. Beall is the CEO and founder of Beall Research, a strategic market research firm in Chicago, Illinois. Her company specializes in conducting large-scale complex strategic studies for Fortune 500 companies. Major companies who are adapting to unprecedented changes in their markets have sought Beall’s expertise on how emotions influence purchasing and loyalty behaviors. Previously she was at The Boston Consulting Group (BCG). Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University  

Mark is Senior Vice President of  Quantitative Research at Beall. He specializes in designing creative solutions and applying statistical approaches to address complex business issues. He has extensive experience applying a wide range of approaches in a variety of industries, for both consumer and business to business samples, and US and international studies. Mark delivers insightful reports with recommendations that are strategic and provide clear direction. He holds a degree in Mathematical Sciences from DePaul University in Chicago.

Mark is an avid runner and hiker – one of his life goals is to hike in all of the U.S. National Parks (he's checked more than half off the list).

 Gina oversees and manages both quantitative and qualitative research. She has over a decade’s experience in research with a strong background in project management. Gina specializes in analysis, reporting, and conducting in-depth interviews. Prior to joining Beall, she worked with Leo J. Shapiro & Associates. She received a B.A. from Marquette University.

A native Chicagoan, she is an athlete through and through. She runs. She snowboards. She does other extreme things too, like claiming Chicago’s weather is just fine, thank you. Cubs, of course.

 Cathy manages projects within the Quantitative group. She has many years of research management experience across a vast array of approaches, having worked for several well-respected research suppliers. Cathy’s particular expertise is in managing projects in fast-paced, deadline driven environments, and writing insightful reports that directly address underlying business issues. She holds a bachelor’s degree in Food and Nutrition from Cornell University and a master’s degree in Marketing from Northwestern University-Kellogg School of Management.

Originally from Southern California, Cathy has yet to acclimate to the severe Chicago winters, preferring to hunker down at home with her two Persian cats (her “girls”) and a knitting project or good book. She also does volunteer work in the local community.

Philip has a B.B.A. in Business Administration, with a Major in E-Business Marketing from Western Michigan University. He has previously worked as an Independent Sales and Marketing Contractor for an Energy Consultant and as a Marketing Research Intern for a leading public research university.

Phil is an American-Polish dual citizen, he is an avid traveler, and you can often find him outdoors. Biking, hiking, skiing, and playing soccer are table stakes for him. His sights are set on: 1) travel to every continent; 2) hike the largest mountain ranges in each; 3) reduce deliverable turnaround times to an interval that will amaze and delight you.

 Steve is a Riva-trained moderator, market researcher and brand strategist, he has fourteen years of experience in qualitative research conducting: large-scale ethnographic studies, in-home testing, focus groups, and phone interviews.

He volunteers on the marketing board for Vital Bridges, a nonprofit organization meeting the needs of low-income Chicagoans living with HIV/AIDS. When he’s not doing good, he gets ever better at being The Most Likeable Man In The World.

 Linda is a strong administrator for whom no job is too big or too small. She is a strong planner and problem solver, and will often be found juggling multiple priorities and meeting tight deadlines without compromising quality.  After receiving a B.A. in Psychology from Knox College, she attended DePaul University to start a career in Computer Science.  After 7 years of working as a systems analyst, she “retired” to have kids and raise her two boys.  She reentered the workforce in 2011 as an Executive Administrative Assistant where she has mastered many administrative skills. She can help solve IT problems, design and complete a spreadsheet, and manage multiple schedules while making it look easy.  Holding it all together is her sense of humor, impeccable timing, and unremitting personal warmth.  

In her free time she can be found reading a book on her deck, hanging out with her kids, traveling or creating a new masterpiece in her kitchen.  Pure bliss is enjoying one of her cheesecakes!