Deeper market research insights by uncovering real drivers of behavior
We analyze the emotions that drive purchasing
Deeper market research insights by uncovering real drivers of behavior
We analyze the emotions that drive purchasing
What We Do
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Boutique full-service market research partner and consultancy
Hypothesis-driven approach that provides you with relevant, actionable insights
Custom-designed research solutions to address your most pressing challenges
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Custom-designed research solutions to address your most pressing challenges
Hypothesis-driven approach that provides you with relevant, actionable insights
Custom-designed research solutions to address your most pressing challenges
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Hypothesis-driven approach that provides you with relevant, actionable insights
Hypothesis-driven approach that provides you with relevant, actionable insights
Hypothesis-driven approach that provides you with relevant, actionable insights
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Research that drives meaningful change and results for your business
Hypothesis-driven approach that provides you with relevant, actionable insights
Hypothesis-driven approach that provides you with relevant, actionable insights
What Makes Us Different
Highly Meaningful Insights that Drive Real Change
The key to achieving actionable insights is having a clear set of strategic questions and hypotheses. We custom design each study based on our client’s specific strategic questions and hypotheses, that we help our clients define.
Understanding the Emotions that Drive Purchase Decisions
We know that consumers often feel rather than think their way through the marketplace. Through multiple large-scale studies, we have identified the feelings that influence purchasing and drive choice of products and services.
Collaborative Approach and True Partnership
Our approach to project management is collaborative – with you and with each other. Several of our clients treat us as an extension of their team, which allows us to provide more meaningful insights. Our team members meet regularly to discuss each project to ensure seamless execution.
Senior Level Involvement and Attention
Our senior people oversee all aspects of a project, from proposal and design through analysis and reporting. We have remained small for a reason – so that the most experienced members of our team can bring their knowledge and expertise to every project.
Some of Our Clients
We are proud to partner with a broad range of clients
Kudos from Our Clients
“My teams have done over100 consumer engagement projects and Beall is our go-to firm for complex, mission-critical work. They go beyond the mechanics of the research and take the time to understand your business. It’s the rare research firm that augments consumer work with independent insights about your customer and business.”
--Derick Prelle, Partner
"At GoDaddy, we have used Beall for many of our top priority, strategic research projects because we know that they will deliver high quality results with insightful and highly actionable recommendations. They are fantastic partners- they take the time to clearly understand our objectives as well as the broader competitive context for the research. They are a pleasure to work with, being both very responsive and super smart, providing great recommendations on methodology and analysis. Because of their track record of delivering excellent research and insights, our senior leadership at GoDaddy trusts Beall and prefers to have them conduct our most important research because they know it will be done well."
Lori Iventosch James, Director of Market Research
"Beall Research has really helped us hone our competitive advantage and moved us toward data-driven decision making. Many firms do a great job with basic analysis, we work with Beall because they help us understand the more complicated factors like brand perception. Their analysis has become a go-to-resource for teams across our company, referenced in dozens of executive briefs. Plus, the time we've saved has been directly reinvested back into strategic growth initiatives."
--Sam Rinaldo, Marketing
“The Beall team have been great partners for FanDuel over a number of years. Since expanding our brand tracking requirements in 2018 they have been trusted collaborators and have helped us unlock crucial insights that have driven our brand. The team are great to work with and truly play a role as partners, able to respond quickly to ever changing requirements.”
--Simon Kennedy, Brand Director
"Beall Research is the only team I use for research that really matters. Anne makes you articulate your strategic questions to ensure she provides quality, actionable insights. Her team immerses themselves in the details related to your strategic issues and anticipates follow-up questions. Beall Research has contributed tens of millions of dollars to our company's value."
Phil Dolci, CEO
Questions We've Answered for Our Clients
- What determines customer loyalty and switching behavior?
- Should we invest in a potential new business acquisition?
- How can we extend our current brands to new products and services?
- What is the size of a current or potential market?
- What new products are likely to generate the most potential revenue for us?
- What should we communicate about new products and services to ensure their success after launch?
- What are the current unmet needs of our customers?
- How do our customers experience our products and services?
- What are the market segments, how do they differ, and how do we target them for messaging and products?
- What changes do current products / services need to increase revenue?
- What are consumers' perceptions of our current or new advertising and will it drive consideration / purchase of our product?
- What features and pricing for our product will optimize share and revenue relative to competitors?
- How effective are our communications in addressing emotional needs that drive behavior?
- How can we create a stronger emotional connection with our customers?
- How do customers feel about our brand and about themselves when using our brand, and how do those feelings impact purchasing?
- What changes in attitudes and behaviors have occurred during the Coronavirus pandemic, and which will remain after the pandemic is over? augments consumer work with independent insights about your customer and business.”
CASE STUDIES
Value Based Segmentation
Value Based Segmentation
Value Based Segmentation
Value-based segmentation of small business and consumer markets for website services company
Needs Based Segmentation
Value Based Segmentation
Value Based Segmentation
Needs-based segmentation to identify short- and long-term targets for financial services company
Style Segmentation
Value Based Segmentation
Covid-19 Segmentation
Style and behavior-based segmentation in the luxury apparel market
Covid-19 Segmentation
Covid-19 Segmentation
Covid-19 Segmentation
COVID-19 emotional response-based segmentation for a QSR
Inclusivity Research
Covid-19 Segmentation
Inclusivity Research
Access and inclusivity perceptions for non-profit media outreach
Customer Journey
Covid-19 Segmentation
Inclusivity Research
Understanding customer journey and conversion for a website services company
Impact of COVID on Luxury
Impact of COVID on Luxury
Impact of COVID on Luxury
Measure current and future impact of COVID-19 on attitudes and purchasing in luxury goods market
Loyalty Program
Impact of COVID on Luxury
Impact of COVID on Luxury
Determining optimal configuration and pricing for athletic clothing company’s membership program
Advertising
Impact of COVID on Luxury
Market Sizing
Optimizing emotional impact of ads for a technology services company
Market Sizing
Emotional Drivers Boat Buyers
Market Sizing
Market sizing and price optimization for new premium furniture concept
Emotional Drivers Boat Buyers
Emotional Drivers Boat Buyers
Emotional Drivers Boat Buyers
Identifying the specific emotions boat purchasers feel that drive decision-making, which are then tracked over time
Business Software
Emotional Drivers Boat Buyers
Emotional Drivers Boat Buyers
Business decision makers have specific feelings that impact their choice of which business software to purchase