What We Do
Boutique full-service market research partner and consultancy
Custom-designed research solutions to address your most pressing challenges
Hypothesis-driven approach that provides you with relevant, actionable insights
Research that drives meaningful change and results for your business
We partner with our clients to conduct research that is used to make major business decisions
Areas of Expertise
Brand Health
- Brand assessment and ongoing brand health
- Functional and emotional drivers and barriers
- Path to purchase/purchase journey
- Customer and employee experience
- Shopper insights
Concept / Product Optimization
- New product launches
- Product, feature and pricing optimization
- Product/service concept evaluation
- Logo and positioning screening
Market Opportunity
- Market sizing
- Segment identification and targeting
- Marketing strategy
- Acquisitions and investments
- Advertising campaign assessment
You have many choices of marketing research partners
Our clients value Beall Research for several reasons
Our clients value Beall Research for several reasons
What Makes Us Different
1
Highly meaningful insights that drive real change
- The key to achieving actionable insights is having a clear set of strategic questions and hypotheses
- We custom design each study based on our client’s specific strategic questions and hypotheses, that we help our clients define
- We know that consumers often feel rather than think their way through the marketplace
- Through multiple large-scale studies, we have identified the feelings that influence purchasing and drive choice of products and services
2
Understanding the emotions that drive purchase decisions
3
Collaborative approach and true partnership
- Our approach to project management is collaborative – with you and with each other
- Several of our clients treat us as an extension of their team, which allows us to provide more meaningful insights
- Our team members meet regularly to discuss each project to ensure seamless execution
- Our senior people oversee all aspects of a project, from proposal and design through analysis and reporting
- We have remained small for a reason – so that the most experienced members of our team can bring their knowledge and expertise to every project
4
Senior-level involvement and attention
We are proud to partner with a broad range of clients

























Kudos From Our Clients
We provide a robust range of Offerings
Full-Service Research
Learn More
Quantitative
- Brand Health
- A&U
- Tracking
- Segmentation
- Concept/Product testing
- Product optimization
- Pricing
- Drivers and barriers
- Advertising testing
- Exit interviews
- Due diligence
Advanced Analytics
- Segmentation
- Conjoint/choice modeling
- Predictive modeling
- Sales modeling
- Driver analysis
- MaxDiff analysis
- TURF analysis
Learn MoreDigital Listening
Digital Listening
Scraping and extensive analysis (including psychological linguistic analysis) of reviews, blogs, tweets, Facebook posts, etc.
Qualitative
- Online discussion forums
- Online focus groups
- Focus groups
- Shop-alongs
- Drive-alongs
- In-depth interviews
- In-home interviews
- Communications testing
Questions we've answered for our clients.
- What determines customer loyalty and switching behavior?
- Should we invest in a potential new business acquisition?
- How can we extend our current brands to new products and services?
- What is the size of a current or potential market?
- What new products are likely to generate the most potential revenue for us?
- What should we communicate about new products and services to ensure their success after launch?
- What are the current unmet needs of our customers?
- How do our customers experience our products and services?
- What are the market segments, how do they differ, and how do we target them for messaging and products?
- What changes do current products / services need to increase revenue?
- What are consumers' perceptions of our current or new advertising and will it drive consideration / purchase of our product?
- What features and pricing for our product will optimize share and revenue relative to competitors?
- How effective are our communications in addressing emotional needs that drive behavior?
- How can we create a stronger emotional connection with our customers?
- How do customers feel about our brand and about themselves when using our brand, and how do those feelings impact purchasing?
- What changes in attitudes and behaviors have occurred during the Coronavirus pandemic, and which will remain after the pandemic is over?
Highlights of our recent work
Case Studies
Interested in how emotions drive behavior?
We can share our current research on this topic.
Get in touch