Beall Research

We’re frustrated by market research that isn’t insightful or actionable

Our expertise in the area of emotions is being used by brands right now to address consumer responses to the COVID-19 pandemic.

What differentiates us?

We specialize in applying psychological frameworks and using emotions to understand consumer behavior. Through years of experience and research, we’ve learned that consumers don’t think their way through the marketplace; they feel their way to purchasing.

How we do this?

We collect and analyze emotional experience and expression through self-reported measures, facial expressions, and body language. We have a framework for identifying and analyzing the emotions brands evoke in consumers. And we leverage these insights in qualitative and quantitative work.

Questions we’ve answered for our clients.

  • What determines customer loyalty and switching behavior?
  • Should we invest in a potential new business acquisition?
  • How can we extend our current brands to new products and services?
  • What is the size of a current or potential market?
  • What new products are likely to generate the most potential revenue for us?
  • What should we communicate about new products and services to ensure their success after launch?
  • What are the current unmet needs of our customers?
  • How do our customers experience our products and services?
  • What are the market segments and how do they differ?
  • What changes do current products / services need to increase revenue?
  • What are consumers’ perceptions of our current or new advertising and will it drive consideration / purchase of our product?

Speaking engagements

To be rescheduled
The Quirks Event (Chicago)

At the event, Anne will present:

The secret ingredient in the emotional connection to brands: How brands make people feel about themselves

Emotions are a key part of purchasing, but exactly how do they work? We have previously shared a model of the feelings that lead to purchasing and loyalty.  Additional research we’ve conducted has determined that the feelings brands create within us further explain the emotional connection people have with brands and the reasons these feelings lead to purchasing and loyalty.  We will share our model and the specific feelings about the self that are most predictive.

Aired June 29, 2020
The state of luxury, the staying power of secondhand retail, Amazon’s Dash Wand is officially dead.

Latest book release

Heroic, Helpful, & Caring Cats

Animal advocate and psychologist Anne Beall shares real-life stories of cats who comfort, inspire, and connect with the humans they love. Beall also conducted research into American attitudes towards their furry friends.

Available in Paperback and on Kindle.

Heroic, Helpful, & Caring Cats, book cover