Beall Research

What drives human behavior?

We specialize in bringing psychological frameworks to market research and identifying underlying drivers of consumer behavior.

The Beall Difference

At Beall Research, we specialize in using psychology to help us understand consumer behavior. It’s a different way of looking at people and conducting market research. We’re particularly good at understanding the role that emotions play in purchasing decision. You’ll be impressed.

And we use a variety of tools to do it.

Questions we’ve answered for our clients

  • What determines customer loyalty and switching behavior?
  • Should we invest in a potential new business acquisition?
  • How can we extend our current brands to new products and services?
  • What is the size of a current or potential market?
  • What new products are likely to generate the most potential revenue for us?
  • What should we communicate about new products and services to ensure their success after launch?
  • What are the current unmet needs of our customers?
  • How do our customers experience our products and services?
  • What are the market segments and how do they differ?
  • What changes do current products/services need to increase revenue?
  • What are consumers’ perceptions of our current or new advertising and will it drive consideration/purchase of our product?