Beall Research

We’re frustrated by market research that isn’t insightful or actionable

What differentiates us?

Psychologically-inspired frameworks to identify the underlying drivers of behavior—such as emotions. Through years of experience and research, we’ve learned that consumers don’t think their way through the marketplace; they feel their way to purchasing.

How we do this?

We collect and analyze emotional experience and expression through self-reported measures, facial expressions, and body language.  We have a framework for identifying and analyzing the emotions brands evoke in consumers.  And we leverage these insights in qualitative and quantitative work.

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Questions we’ve answered for our clients.

  • What determines customer loyalty and switching behavior?
  • Should we invest in a potential new business acquisition?
  • How can we extend our current brands to new products and services?
  • What is the size of a current or potential market?
  • What new products are likely to generate the most potential revenue for us?
  • What should we communicate about new products and services to ensure their success after launch?
  • What are the current unmet needs of our customers?
  • How do our customers experience our products and services?
  • What are the market segments and how do they differ?
  • What changes do current products/services need to increase revenue?
  • What are consumers’ perceptions of our current or new advertising and will it drive consideration/purchase of our product?

Speaking Engagement

Come see Anne present at Quirk’s Event in Chicago on April 2-3, 2019.

Hooked on a Feeling: An Empirically-Derived Model of the Emotions that Brands Can Use to Reel in Customers and Create Brand Loyalty

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New Book Release

Cinderella Didn’t Live Happily Ever After

The Hidden Messages In Fairy Tails

You might think Cinderella lived happily ever after until you look more closely at the hidden messages in beloved fairy tales. This book contains a data analysis of Grimm’s tales as well as insightful commentary about these stories.

Book Cover: Cinderella Didn't Live Happily Ever After
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