Senior Qualitative Moderator Peggy Moulton-Abbott

Peggy Moulton-Abbott is a Senior Qualitative Moderator at Beall and is a RIVA-trained moderator with over 20 years’ experience in all aspects of marketing research.  Peggy has led and conducted both qualitative and quantitative research, ethnographic observations, and marketing/PR campaigns.  Methods she uses include everything from traditional face-to-face interviewing to online and mobile technology-enabled studies.  Peggy received her BA from the University of Maryland.  She is an active member of the Qualitative Research Consultants Association (QRCA), and helps out at several non-profit organizations.  Ask her about her amazing rescue cat.  Yes …amazing!