Senior Qualitative Moderator Peggy Moulton-Abbott
Peggy Moulton-Abbott is a Senior Qualitative Moderator at Beall and is a RIVA-trained moderator with over 20 years’ experience in all aspects of marketing research. Peggy has led and conducted both qualitative and quantitative research, ethnographic observations, and marketing/PR campaigns. Methods she uses include everything from traditional face-to-face interviewing to online and mobile technology-enabled studies. Peggy received her BA from the University of Maryland. She is an active member of the Qualitative Research Consultants Association (QRCA), and helps out at several non-profit organizations. Ask her about her amazing rescue cat. Yes …amazing!