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Senior Group Director

Gina Zuercher

Gina oversees and manages both quantitative and qualitative research. She has over a decade’s experience in research with a strong background in project management. Gina specializes in analysis, reporting, and conducting in-depth interviews. Prior to joining Beall, she worked with Leo J. Shapiro & Associates. She received a B.A. from Marquette University.

A native Chicagoan, she is an athlete through and through. She runs. She snowboards. She does other extreme things too, like claiming Chicago’s weather is just fine, thank you. Cubs, of course.

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