Chief Executive Officer

Anne E. Beall, PhD

Anne is the founder and CEO of Beall Research.

A leader in the field of market research and one of the few female CEOs in the industry, Anne E. Beall is the author of Strategic Market Research: A Guide to Conducting Research that Drives Businesses, (now in its 4th edition), and several other books. She has also been published in noted journals and has been interviewed by NBC, NPR, and WGN. Anne E. Beall is the CEO and founder of Beall Research, a strategic market research firm in Chicago, Illinois. Her company specializes in conducting large-scale complex strategic studies for Fortune 500 companies. Major companies who are adapting to unprecedented changes in their markets have sought Beall’s expertise on how emotions influence purchasing and loyalty behaviors. Previously she was at The Boston Consulting Group (BCG). Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University and lives in Chicago. You can find more information about Beall Research at

Strategic Market Research Book

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram