The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Greenbook Articles

Anne E. Beall, PhD

Three Ways Emotion Impacts Consumers and Their Brand Choices

Episode 577

Jamal Brazil, Happy Market Research

Paula Rosecky interview Anne about the impact of fairy tales on women

Fairy tales and women

Paula Rosecky

Only Prince Charming Gets to Break the Rules

Gender and Rule Violation in Fairy Tales and Life

Anne E. Beall, PhD

The secret ingredient in the emotional connection to brands

The Quirk's Event

The state of luxury, the staying power of secondhand retail, Amazon’s Dash Wand is officially dead.

Retail Rundown

Rethink Retail with Kevin Graff

These 5 COVID-19 changes will help retain customers AND grow market share

AZ Big Media

Anne E. Beall, PhD

Heroic, Helpful, & Caring Cats

Felines Who Make a Difference

Anne E. Beall, PhD

How Businesses Can Promote Post-COVID Recovery Right Now

1851 Franchise Magazine

Cassidy McAloon, Senior Writer

Filling 5 consumer needs to ensure your brand survives COVID-19

American Marketer

Anne E. Beall, PhD

4 Consumer Needs That Brands Must Meet During COVID-19

Target Marketing Magazine

Anne E. Beall, PhD

Companies that make consumers feel good about themselves will come out on top

AdAge

Anne E. Beall, PhD

Great Lakes Chapter - Winter Conference

Insights Association

Hooked on a Feeling

Insights Association Corporate Researchers Conference

How emotions lead to purchasing, repurchasing and brand advocacy

NEXT 2019 | Episode 12

David Paul from Audible Insights

Nonverbal Communication: What it is and how to read it

Vistaprint

Anne E. Beall, PhD

Three Ways to Leverage Emotion to Create Brand Promoters

Episode 211

Jamal Brazil, Happy Market Research

Don't think, just buy

The role of emotions in the purchase decision

Quirks.com

Anne E. Beall, PhD

Strategic Market Research (4th Edition)

A Guide to Conducting Research that Drives Business

Anne E. Beall, PhD

Heartfelt Connections

How Animals and People Help One Another

Anne E. Beall, PhD

Cinderella Didn't Live Happily Ever After

The Hidden Messages in Fairy Tales

Anne E. Beall, PhD

Are Consumers Expressing Their True Feelings About Brands In Market Research Studies?

Market Research Magazine

Michael Taylor and Mark Geniesse

Elucidating the Truth in Market Research Through Emotion Analysis

Market Research Magazine

Anne E. Beall, PhD and Christine Holt

How to Evaluate Brand Health Using a Psychological Theory of Love

Market Research Magazine

Anne E. Beall PhD, Mark Geniesse, Gina Zuercher

Measuring Emotions in Market Research

Are We Focused on the Right Things?

Market Research Magazine

Anne E. Beall, PhD

What Presidential Nomination Acceptance Speeches Say About Candidates

Market Research Magazine

Gina Zuercher

Why Market Researchers Should Apply Psychological Theories of Thinking

Market Research Magazine

Anne E. Beall, PhD

The Strategic Question Approach to Market Research

Market Research Magazine

Anne E. Beall, PhD

Community Cats

A Journey into the World of Feral Cats

Anne E. Beall, PhD

Is Your Industry Hot or Not?

Inc. Magazine

Josh Spiro

Winning with Customer Insight

The Operating Partner in Private Equity

Private Equity International

Chris Hsu and Derick Prelle, KKR Capstone, and Anne Beall, Beall Research and Training, Inc.

Beyond Words

Reading the Hidden Communications of Research Respondents

Anne E. Beall, PhD

The Psychology of Gender

2nd Edition

Alice H. Eagly PhD, Anne E. Beall PhD, and Robert J. Sternberg PhD

In the News