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CASE STUDY

Market sizing and price optimization for new premium furniture concept

Objectives

  • Understand target consumers’ attitudes, needs, and behaviors regarding their environment and furniture they use
  • Size the potential market for a new high-end furniture concept at different price points

Research Design

  • We surveyed target consumers in four countries: 450 in the US, 450 in Germany, 450 in China, 250 in Japan

Results

  • Uncovered specific pain points and unmet needs consumers have with this type of furniture
  • Client learned what features and benefits to highlight in messaging
  • Our market sizing model accurately predicted strong demand for the new product
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