We’re getting some complaints about our products, do we need to make a major change to it?
Fortune 500 Apparel Company
experiences with these products for several days via an Internet survey. We then interviewed a subset of them about their experiences with each product through individual interviews.
We found that the product in question was superior to the older versions. No changes were made to the product line, which saved the manufacturer millions.
What is our brand’s position in the market? How are our tires performing compared to our competitorsLeading Tire Maker
The results have been used to make major changes to this manufacturer’s product line and have increased customer satisfaction and likelihood to repurchase these tires.
What are the major segments in the market? What products and communications will be most effective with them?Major Domain & Website Provider
The client used our segmentation algorithm to assign current and prospective customers into segments. They now offer specific products and certain communications to certain segments. They have watched their business increase tremendously as a result.
Should we acquire Company X?Private Equity Firm
We have done this type of work since we started in 2003.
Strategic Brand Positioning
New Product Launches