ServicesQuantitative Research

We have extensive experience conducting strategic quantitative studies to address a range of business issues, including:

  • Brand Equity and Tracking
  • Advertising Effectiveness Tracking
  • Awareness, Attitudes, and Usage
  • Needs, Drivers, and Barriers Identification
  • Segmentation and Targeting
  • Optimization of Concepts, Products, and Lines
  • Impact of Product and Pricing Changes
  • Prioritization of Concept/Product Elements
  • Product Testing
  • Shopper Insights

We regularly conduct studies that are:

  • Local, National, and International
  • Small to Large Scale
  • Simple to Extremely Complex
  • Quick Turn-Around to Long-Term Tracking

We provide strong analytics, including:

  • Conjoint and Choice Modeling
  • Segmentation – Needs and Occasions Based
  • TURF
  • MaxDiff
  • Regression
  • Factor
  • CHAID
  • Perceptual Mapping

Our highly experienced team understands your business issues, designs custom research to fully address your objectives, applies the right analyses, and provides reports with meaningful insights and actionable recommendations.