The History (From our founder)

In 2003, I started Beall Research out of an armoire in my bedroom. I wanted to work with clients who had strategic questions that could be answered using market research. Although I had worked in great companies like BCG, I longed to be the master of my destiny. I wanted to recommend the types of research designs that I believed would best meet the client’s needs and to do the types of analyses and provide output that would be most useful.

I began with one client (whom I still work with today) and within a few months, the business was in the black. I rented office space downtown within the first year. Along the way, the demand for Beall Research’s services outgrew my 1-person model and I started to add staff.

Now, 15 years later, Beall Research has about 12 employees whom I am very proud to call colleagues. We have strong experience in industries ranging from consumer goods/services, retail environments, and B2B products/services. What hasn’t changed is our focus on answering strategic questions with research designs that are specific to the client’s market and specific business issue.

— Anne Beall

Providing Insight Worldwide

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Researchers estimate that between 60 and 93 percent of all communication is nonverbal. At Beall Research, we take that to heart, and pay close attention to the nonverbal communications of our research respondents. Because sometimes what people communicate with their faces, hands and bodies is where the real insight lies.

  • Proximity
  • Expressions
  • Relative Orientation
  • Contact
  • Eyes
  • Individual Gestures
  • Voice
  • Existence of Adaptors

All moderators at Beall are trained in the PERCEIVE™ method. We use this method of reading people when conducting focus groups, in-depth-interviews, and shop-alongs.

We find it invaluable.

Beyond Words

The Article

Reading Hidden Communications Around You

The Book