Anne E. Beall, PhD
Dr. Anne Beall, President of Beall Research, specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts.
Anne conducts both qualitative and quantitative market research. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She has conducted research on brand positioning and brand equity, determinants of customer loyalty and switching behavior, development of new products, extendibility of brands, launches of new products and services and segmentations of consumers and businesses. She has worked in a variety of industries including food, beverages, financial services, hotels, telecommunications, insurance, utilities, package transportation/delivery, retail, schools, hospitals, foundations, mattresses and personal-care products.
Anne has conducted hundreds of in-depth interviews and focus groups across many industries. She specializes in analyzing what respondents say but sometimes, more importantly, what they do not say. Anne has an unusual sensitivity for people and has created a method for reading nonverbal behavior called PERCEIVE™ which can be used to read respondents when they are unable or unwilling to express their thoughts and feelings. She conducts training on this topic for other qualitative moderators and for several corporations.
Anne has written book chapters and articles about Consumer Psychology and marketing. In 2004 she published The Psychology of Gender, and has just published two new books, Strategic Market Research: A Guide to Conducting Research that Drives Businesses and Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace.
Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. In her spare time, Anne is an amateur photographer and avid runner.
Michael L. Taylor, MBA
Michael Taylor is Vice President of Analytics at Beall Research, with responsibility for the design, execution and management of quantitative research. Prior to joining Beall Research & Training, Michael held a variety of international and domestic positions in marketing, strategic planning and general management at R.J.Reynolds and Sealy, Inc. He has worked in over 40 countries throughout Europe, Asia and the Americas, and was based in Germany for five years and Spain for four years.
Since joining the Beall team in 2008, he has managed projects for several Fortune 500 clients, a major private equity firm, and one of the leading management consulting firms. Projects at Beall Research & Training have covered a wide variety of industries in the US and abroad, including consumer appliances, telecommunications, apparel, food service, mattresses, entertainment, insurance, medical equipment and online education. Focused on quantitative research, Michael has extensive experience across a broad variety of research, including new product development, brand tracking, advertising development, usage and awareness, due dilligence, consumer panels, and much more. Quantitative techniques in which Michael is proficient include cluster analysis, regression analysis, max-diff analysis, TURF analysis, and more.
In addition to market research, Michael has held positions in brand / market management, strategic planning and competitive intelligence. The breadth of this experience provides a broad managerial perspective of business issues and opportunities that drives relevant, customer-oriented market research design.
Michael received his B.A. in Socio-Economic Research from the University of Oklahoma, where he was selected as one of the top ten seniors, and an MBA from Duke University’s Fuqua School of Business. Among his publications are articles on media usage and large-scale data management. Michael also won an award for best new design for consumer goods packaging in the UK. Among his free time activities are religious studies, collecting antique maps, and volunteering as a translator/dental assistant to provide free dental care in underdeveloped countries.
Peter T. Burgi, PhD
Peter Burgi is Vice President, Qualitative, at Beall Research. He brings a track record of delivering actionable results to corporate clients over nearly 20 years in a variety of high-visibility and high-touch business consulting positions. Trained as an anthropologist, Peter has wide-ranging experience in consumer and B2B qualitative market research.
Most recently, Peter was Vice President, Qualitative Research and Early Stage Innovation with Research International/TNS North America. While there, he oversaw large-scale qualitative research projects that leveraged methodologies from focus groups through interviews, shop-a-longs, observation and mini-ethnographies – many of which utilized electronic data-gathering technologies. He was also responsible for driving early stage innovation projects, beginning with insight and insight platform development, though ideation, concept writing and concept testing.
At the beginning of his professional career, Peter was a Project Director at International Survey Research, LLC, designing organizational research for corporate populations for 3 years before joining IOR Global Services as Research Director and Senior Trainer in the intercultural business consulting industry for 5 years. He spent several years as a Research Fellow with Imagination Lab Foundation, an organizational strategy think tank in Switzerland, where he designed and facilitated strategy-making workshops and executive education retreats.
Peter has published peer-reviewed research in strategy-making techniques, organizational development and cross-cultural training in both academic journals and practitioner publications. He earned a Ph.D. in Anthropology in 1992 from the University of Chicago, an M.A. in Anthropology from the University of Illinois at Chicago, and a B.A. (cum laude) from Columbia University. A native English speaker, born in the USA, with both American and Swiss citizenship, Peter also speaks fairly fluent Spanish, French, German and Swiss-German dialect.
Steve Hudson is a Riva-trained moderator, market researcher and brand strategist with fourteen years of experience in qualitative research. He has held positions in the Planning & Research departments of Grey Worldwide and Deutsch advertising in New York, and has been part of the team at Beall Research since 2009. He has worked on both consumer and business-to-business accounts. Major clients have included Proctor & Gamble, E. & J. Gallo, and Bank of America.
Steve specializes in qualitative market research including large-scale ethnographic studies, in-home testing, focus groups, and phone interviews. He has moderated groups for the development of new product concepts and package designs, extendibility of brands, shopper marketing, and the testing of corporate communications and advertising campaigns. He has conducted hundreds of focus groups and in-depth interviews among consumers and business leaders across a broad spectrum of industries.
Steve has deep and extensive experience in consumer research among peoples of all ages and backgrounds. Studies have included brand loyalty and switching behaviors in urban teenagers for Wrigley’s Stride gum, the power of wine labeling at shelf among well-to-do suburbanites, and advertising copy-testing with middle-aged men for Tylenol. He has a particular depth of experience among Gatekeeper Moms, including over twenty studies conducted for Proctor & Gamble’s word-of-mouth initiative Vocalpoint with brands ranging from Olay and Activia yogurt to Kashi cereals.
Steve graduated from Wheaton College in Illinois with a BA in Literature and an emphasis in anthropology, included a six-month internship studying public health in rural Cameroon, West Africa. He was also awarded “Top Dog” at the Miami Ad School’s Bootcamp for Account Planners and is currently the Co-Chair of the Chicago Chapter of the Qualitative Research Consultant’s Association. In his spare time Steve enjoys writing and photography, and has volunteered on the marketing board for Vital Bridges, a nonprofit organization meeting the needs of low-income Chicagoans living with HIV/AIDS.
Jenny’s training as a cultural anthropologist gives her exceptional interviewing, listening, and observational skills for conducting in-context consumer research (shopalongs, on-site IDIs and intercepts, mini-ethnographies, group interviews).
She has conducted hundreds of interviews (face-to-face, telephone, group and individual) in the USA and abroad, for industries such as healthcare, education, technology, advertising, CPG, QSR, and more.
She designs and facilitates generative workshops for clients, creating exciting and stimulating activities, coaxing new and unique ideas to the surface, and keeping energy and productivity levels high and positive.
She oversees qualitative projects at Beall, leveraging prior experience in several different fields (teaching, training, quality assurance, editorial) to ensure the successful completion of Beall’s qualitative team and client engagements.
She has published peer-reviewed articles on her doctoral dissertation topic, Russian youth culture, in Political and Legal Anthroplogy Review, and Anthropology of East Europe Review.
She holds degrees in Cultural/Social Anthropology from the University of Chicago (Ph.D.) and Cambridge University, UK (M.Phil.), and in History & Literature from Harvard University (A.B.).
She speaks fluent Russian.
Elizabeth G. Henry, MBA
Elizabeth Henry is an Associate Group Director with Beall Research. Elizabeth joined the Beall team in 2011, and has managed and executed on a variety of qualitative and quantitative projects across multiple industries, including financial services, consumer retail, consumer durables, information technology, and online retail.
Elizabeth comes to Beall Research with a strategic management consulting background. Elizabeth was formerly a Project Leader in the Dallas Office of the Boston Consulting Group. She started as an Associate with BCG in 2005 and worked on a variety of strategic projects that included a brand strategy for the loyalty program of an international hotel chain, and an investment option evaluation for a CPG-focused private equity firm. Elizabeth’s experiences at BCG also included project implementation work where she used segmentation research for an online retail company to build out fully detailed target marketing plans – including product offerings, targeted communications campaigns and messaging.
Prior to joining BCG, Elizabeth was a Commercial Banking Officer for Comerica Bank, and managed a loan portfolio of middle market clients focused on manufacturing and distribution.
Elizabeth received her BBA in Marketing and Finance from Texas Christian University, where she was a Chancellor’s Scholar, and her MBA from the Kellogg School of Management at Northwestern University, where she was recognized with the Distinguished Student Award. In her spare time Elizabeth enjoys spending time on her family’s ranch, volunteering in her community, reading autobiographies, and going for long distance runs.
Brendan Mackie, MA
Brendan Mackie is a Project Manager at Beall Research. He manages qualitative and quantitative research projects for the firm, identifying key consumer insights from messy data. Brendan specializes in analyzing consumer text found on social media websites.
Brendan completed his Master’s Degree in Social Sciences at the University of Chicago, where he applied data mining methods to 18th century social history. A former journalist and educator, he has written for the Utne Reader and theAmerican Prospect, and taught elementary school in South Korea and Turkey. In his spare time, Brendan likes to read history, watch gritty crime dramas (according to Netflix) and drink coffee.
Alessandra Lembo, MA
Alessandra Lembo is a Project Manager at Beall Research. She analyzes qualitative and quantitative data for the firm, is involved in writing and editing reports, testing and reviewing surveys, and setting and coordinating project agendas and tasks.
In 2012 Alessandra received her Bachelor’s Degree in psychology from Bryn Mawr College, with a minor in sociology. While an undergraduate, she conducted a study investigating cultural differences in emotion expression between individuals in intimate relationships in Italy and in Switzerland. In August 2013 Alessandra received her Master’s Degree in sociology from the University of Chicago. Her research focused on the college transition experiences of religiously socialized youth.
Alessandra is a dual Italian and US citizen, and her first language was Italian. In addition to her academic interests in culture and religion, Alessandra is also a foodie and beer lover. In her spare time she enjoys walking across (literally) Chicago, scoping out new restaurants and bars with friends, and finding, sampling and sharing tasty Belgian brews.
Sangdi Chen is a Quantitative Analyst at Beall Research. She specializes in quantitative data analyses and programs, such as SPSS, tests surveys and assists in writing final project reports.
In August of 2013, Sangdi completed her Master’s Degree in the Social Sciences, specifically social psychology, at the University of Chicago; her research focused on intergroup relations and multiculturalism opinion in majority group members. Prior to her tenure at University of Chicago, she worked as a research assistant and data coder for the Immigration Climate Project in the Sociology Department at Pennsylvania State University.
Originally hailing from China, Sangdi has lived in many parts of the East Coast and Midwest. In her free time, she goes social dancing in various swing dance venues in the city. She also loves cooking and exploring the city for excellent food and vintage shops.
Tammy Corrigan is the Business Operations Manager at Beall Research. Prior to joining the company, Tammy was the Operations Manager for Payne Street Imports, Inc.
Tammy brings to Beall Research over fifteen years’ experience managing operations in fast-paced, results-driven environments. She has played key roles in maintaining best practices and the highest standards. Her proven ability to plan, execute schedules and procedures ensures the highest quality project work is conducted at Beall Research.
Tammy received her B.S. in Organizational Behavior from Northwestern University. In her spare time Tammy is an exercise junky, who loves to travel, read and go to the theater.